On Raycast's homepage, an animated keyboard replays the shortcuts live: the product demonstrates itself, no video, no pixelated GIF. It's the right answer to a real problem — how do you sell a tool whose entire value fits in two keystrokes? The rest of the site commits to a precise vocabulary: glassmorphism, soft gradients, one vivid blue as the through-line, testimonials carried by real faces from tech. But the strongest signal is the extension store: categorised (Productivity, Engineering, Design, Writing), fed by a community writing its extensions in React and TypeScript. When the marketplace is livelier than the marketing page, the product stands on its own.
Sites · July 2026 · Product, Interaction